Study Case
A mobile-first platform connecting talent seekers with creative professionals.
PERFORMR is a two-sided marketplace connecting verified creative talent with professional buyers such as production studios, agencies, record labels, and casting teams.
The business vision was already defined when I joined the project.
My role was to turn that vision into a clear, usable product experience, from structuring the product model and user journeys to designing the core marketplace experience.
I focused on one question:
How can we make finding and booking the right talent faster, easier, and safer?
The product brings together structured talent profiles, powerful search, verification, shortlisting, messaging, and booking in one workflow.
The Challenge
Casting was fragmented.
Buyers often had to work across:
Casting offices
WhatsApp groups
Personal networks
CVs
Social profiles
Photos and reels
Scattered links
This created three major problems.
Slow discovery
Finding the right person could take days because information wasn't structured or searchable.
Poor visibility for talent
Opportunities could depend on connections, location, and access to existing casting networks.
Lack of trust
Unverified casting opportunities and unclear identities created safety concerns for talent and reputational risk for professional buyers.
The challenge was therefore bigger than "finding talent."
It was:
Find the right person → know they are credible → contact them → book them.
Design Strategy
I focused the design around three things:
1. Structure talent information
Turn scattered portfolios into clear, searchable profiles with the information buyers actually need.
2. Design around real recruitment needs
Make it easy for buyers to define a brief, find relevant talent, review candidates, and build a shortlist.
3. Support the full hiring journey
Connect recruitment from posting a brief to reviewing, shortlisting, messaging, callbacks, and booking.
Solution & Key Features
Talent Profiles
Structured profiles with skills, media, experience, availability, languages, accents, and verification.
Smart Search
Detailed filters designed around real casting briefs.
Shortlists
Save and organize relevant candidates instead of repeatedly searching.
Messaging
Direct communication between buyers and talent with limitations.
Verification
Seekers verified , verified talent, portfolio verification, ratings, reporting, and safety controls.Marketplace Model
Free access for talent with optional Pro visibility; paid buyer subscriptions based on search volume and quality.
Apply Together
A collaborative flow where talents link profiles to submit as a pre-formed crew.Hot Apply
An instant-submit feature for urgent, last-minute casting calls and gig replacements.Smart Suggestions
Algorithmic matchmaking that analyzes a project's scope to recommend the exact on-screen talent and technical crew needed.
Design System
Atomic Structure: Built entirely on reusable components (atoms, molecules, organisms) to guarantee interface consistency.
Token Architecture: Powered by native variables for seamless, automated Light and Dark mode toggling.
Intuitive Naming: Semantic, predictable conventions designed for infinite scalability and frictionless developer handoff.
Absolute Reusability: Every module inherits from a centralized library, ensuring zero detached instances.
Selected Screens
